On-page SEO is when you optimize your website or content to rank higher in search engines for targeted keywords or phrases. Off-page SEO is when you optimize your website or content to appear higher in the search results through methods outside of your website or content.
These include external signals like your social media presence and brand mentions. However, the largest and most influential part of off-page SEO is the generation of backlinks. This is when other websites link to your website or content. If lots of websites link to your website, then Google will assume you have valuable and relevant content. Search engines also take into account the authority of the website that links to you. For example, one link from an authoritative website like the New York Times will be more effective than links from unknown websites.
A great way to generate backlinks from authoritative websites is to produce high-quality content that other people will want to share. There are countless forms of content that businesses use to do this, such as:. Content marketing works closely with many other types of internet marketing — especially social media marketing and SEO. As we saw above, social media is one of the main channels used to distribute and promote content.
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Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages SERPs. And currently, whenever someone searches that keyword on Google, my article is the top result:. Then, they may explore some of the other great content that Oberlo has to offer. Hopefully, a large proportion of those visitors will sign up to our email list to hear about great new content.
Our readers get awesome free content to help them start and grow a business , and we get to be the platform that helps them do it. The key to content marketing is all about giving before you get. An influencer is someone with a relatively large online following, including:. Influencer marketing is the process of working with influencers to promote a product or service to their online following. This food supplement brand partners with influencers to reach their target audience of young, fashionable, health-conscious women.
Before internet marketing, influencer marketing was only available to large brands who could afford to work with big-name celebrities.
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But now, everyone can engage in influencer marketing. In fact, Influence. Micro-influencers actually perform better than big-name celebrities. A survey conducted by Collective Bias found that just three percent of consumers are influenced by celebrity endorsements in their purchase decisions, while 30 percent of consumers are likely to buy a product recommended by a non-celebrity blogger.
To learn more, check out, How to Do Influencer Marketing. Affiliate marketing is essentially just online referral marketing. A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.
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Website host and domain registrar Bluehost have a popular affiliate marketing program that allows influencers and internet marketers to make money by promoting their services. The popular blog, The Minimalists , promote their Bluehost affiliate link in their articles.
Each time one of their readers clicks the link and signs up, Bluehost give The Minimalists a cut of the action. Understandably, affiliate marketing is deeply intertwined with social media marketing, content marketing, and influencer marketing.
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This is because most affiliate links are promoted in content or on social media by influencers. Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones. Email marketing has a median return on investment of percent — over four times higher than other types of internet marketing like social media and paid search. For this reason, email marketing nearly always works in partnership with other types of internet marketing like social media marketing and content marketing.
The bait is usually a discount coupon or a particularly desirable piece of content, such as an ebook. After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.
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You can also boost sales using email segmentation. Then, you can create automated email campaigns for each segment, that:. Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook , YouTube , LinkedIn , and Instagram. We ask for your information in exchange for a valuable resource in order to a improve your browsing experience by personalizing the HubSpot site to your needs; b send information to you that we think may be of interest to you by email or other means; c send you marketing communications that we think may be of value to you.
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